TWINT is comparable to a mix of iDEAL and Tikkie. With more than 3.5 million users or 45% of the population, it’s safe to call TWINT the definitive Swiss payment app. As «Swissness» is highly valued in Switzerland, payment solutions such as Google Pay, Apple Pay or Revolut aren’t perceived as competition. In that position, TWINT rivals credit cards and cash – thus their goal is to promote their app to the rest of the country as well as create brand ambassadors.