en-dolder

The challenge

The daily posts have to be appealing, encourage engagement and at the same time represent The Dolder Grand to potential guests. The goal is to stand out from the group of Swiss hotels. Moreover, not every influencer is what they claim to be. Many try to get a free stay at the luxury hotel through manipulated follower numbers and reach.

The approach

For two years, we provided The Dolder Grand with a weekly report on the most important KPIs on Facebook and Instagram (of the hotel as well as their star chef). This served as a discussion foundation for their social strategies, in which we always supported them with advice.

Upon request, we scanned the respective influencer profiles for micro-details that could indicate that they have purchased followers, likes or make use of other dishonest practices. We also used various tools to evaluate through machine learning how many characteristics of an influencer profile agree with the corresponding specified media facts (e.g. geo-location of followers, organic reach, etc.). In addition to the data, we also provided insights about the visual language and general relevance of the influencer for The Dolder Grand.

The result

The reports and new solutions for their social media channels have ensured that the number of followers has more than doubled from 15k followers to almost 40k followers. We achieved this by analyzing the various influencers and suggesting further collaborations and ideas.